Book Launch: A Lady's Guide to Selling Out by Sally Franson

Join us for the launch of Sally Franson’s debut novel, A Lady’s Guide to Selling Out, featuring a reading and conversation with Joanna Demkiewicz, cofounder and editorial director of magazine The Riveter, followed by a reception and signing at Milkweed Books on the first floor.

Casey Pendergast, once a book-loving English major, is now a clothes-loving brand strategist at a top ad agency. Casey is a superstar, and her career has skyrocketed: she knows what people want, and she knows how to give it to them. When her hard-to-please boss assigns her to a top-secret marketing campaign that pairs authors with corporations hungry for creative copy and upmarket cache, Casey is initially thrilled—but as she begins to meet and woo her literary idols, she can’t help but question the cost on her conscience. With an unforgettable voice—plucky and razor-sharp, equal parts feminist and pop-culture—this is the story of a young woman untangling the contradictions of our culture, and finding her way out of the rat race by returning to her first love: literature. LEARN MORE.

SALLY FRANSON received her education at Barnard College and the University of Minnesota. She has received recognition from The MacDowell Colony, Glimmer Train, the Sewanee Writers’ Conference, and the Ucross Foundation, among others. She lives in Minneapolis.

JOANNA DEMKIEWICZ (YANNA) is The Riveter’s editorial director and co-founder. She graduated from the Missouri School of Journalism in May 2013, just two months after co-launching The RIveter with Kaylen Ralph; there, she majored in Magazine Journalism and minored in Women & Gender Studies. She is the publicist for Milkweed Editions, an independent press based in Minneapolis, and a freelance researcher/editor for The Sager Group, another independent press.