Craig Popelars joins Milkweed as new VP, Sales & Marketing

Milkweed Staff — 03/19/2024

Effective March 18, 2024, Craig Popelars has joined Milkweed Editions in the newly created role of Vice President, Sales & Marketing. Popelars was previously the publisher of Tin House Books, and the associate publisher of Algonquin Books

Daniel Slager, Publisher and CEO of Milkweed, said, “We are thrilled to welcome Craig to the Milkweed team. We’ve had some wind in our sails in the marketplace over the last few years, and we are all very excited to build on it.”

Popelars shared, “I’ve admired Milkweed’s storied publishing program ever since I wrote my very first bookstore shelf-talker for Larry Watson’s Montana 1948 way back in 1993. I’m both honored and excited to join an indie program that’s dedicated to publishing such important, engaging, and inspiring books and authors.”  

Founded in 1980, Milkweed Editions publishes celebrated and award-winning poetry, fiction, and nonfiction, including works by Ada Limón, Robin Wall Kimmerer, Aimee Nezhukumatathil, Debra Magpie Earling, and many others.

During his tenure at Tin House and Algonquin, Popelars helped launch and promote many bestselling and critically acclaimed works from authors including Morgan Talty, Hanif Abdurraqib, Ross Gay, and Julia Alvarez.